This weekend, Spyder Surf will host a reopening party for its newly remodeled, 27-year-old, Hermosa Beach shop on Pacific Coast Highway. The party will feature free hats, hotdogs and hamburgers, live music and celebrity surfers signing autographs, including pro surfer and Surfrider Foundation spokesperson Tim Curran.Next weekend, Jack’s Surf,
South Bay Film Society screens “Colors of Time” at the Gardena Cinema
Bondo Wyszpolski
March 22, 2026
First off I hate Jacks. Secondly I hate every “surf shop” in the south bay but E.T. the only one that has remained a surf shop and looks like a surf shop not some trendy upscale vans store in a mall…so thank you to E.T. and don’t shop at Jacks but if you need that upscale chain store feeling at least go to beckers because at least they’re not based in Orange County.
Great Article. Thanks ER!
eddie talbot after 7 yrs of hunting CONTENT & building up the web presense TOLD me shut it OFF, the interviews w/ theWORM , shady, GUMBy w/ his size 13’s & the computer template cutting. everyTHING. I thought he was pissed @ me, Daniel told me eddie isn’t pissed @ anyBODY. eddie IS old school when surfing was a passion NOT a sport NOT an industry. no BLACKberries OR iPHONE waterPROOF surf POCKETS @ et. THE internet is NOT required @ etSURF, no POSERS, good PRICES, U know what SPICOLI said b4 he became the ARTist known AS mR. madonna I mean SEAN penn
Re-inventing ones store means they needed to change. Good for Spyder. Jack’s will dominate the area as they have proven with their other locations.
People want good selection and decent prices. They really could care less if your shop is “hard core” or even “more hard core”
I believe it was Becker who thought he could take on Jack’s in H.B. but ended up closing his shop at sea cliff due to high rent and slow business. That was before the recession!
Looking how this weekend went, I am pretty sure the so-called competition felt their presence.
Jarvis’and Becker’s reason for disputing Jack’s super status is because they may be of middle eastern ancestry and have a certain number of members who surfor don’t, that really shows how strong one’s company really is and when thet can’t even slow these guys down.
You see while people throughout the last 30 plus years have ridiculed these guys for the above crap. They have stayed focused on succeeding and ignored all the noise. Now they are into their 60’s and have built a world reknown business while those who attempted to bring them down have failed themselves.
I hear there is a younger generation of family members who want to expand the business even more. They are involved in the business, surf, are hungry, and are ready for expansion.
Perhaps the best thing was for Jack’s to come to your town. That resulted in Jarvis’ re-inventing his store??? Hopefully his re-invention will finally give the customer’s what they really want and that is selection and pricing. If not I really don’t think Spyder will survive the next two years.
Dan, I hate to break the bad news but Becker was sold to Billabong about two years ago. Yes, Billabong is in based in Australia, therefore Becker’s headquaters are there.
I went to that website listed above titled “Keep Jack’s Surf Out of the South Bay”. It is no longer listed. It was as short lived I guess. Perhaps the “local” thing really does not exist when you really don’t have any other options.
Why did jacks move into hermosa. The city has no surf and is a straight up volleyball town. Should have stayed where the surf is good. Now they have to deal with all the hermosa kooks. That’s right kooks that should worry about just surfing and not business opening. Hope jacks shuts every kook store down there.Watch out Malibu people jacks coming soon.