Diane’s Beachwear: From Manhattan to everywhere
by Kristie Jorfald.
Diane’s Beachwear began in spring of 1962. Their first store was Mickie’s Swim Shop next to the Manhattan Beach Pier. The tiny, 150-square-foot store opened by Diane’s mother Mickie Bandle. The store was outgrown in a very short period of time and was relocated to a larger location just one block up.
Diane’s custom made bikinis were the talk of the town. Each customer was fitted right there in the store and the bikini was then hand-sewn just above the store. The daring bikinis were an inch below the waist with crossover, reversible triangle tops, which were all the rage in 1962.
Little girls could also have a suit custom made to match mom’s. Diane Biggs took over the company and grew the number of locations to 18 throughout Southern California. She also started a successful e-commerce, www.DianesBeachwear.com.)
Diane’s tremendous success is due to the Company’s passion for swimwear and dedication to its customers.
“The 2010 Swimwear Season,” Biggs said, “is all about specialty, novelty and jewel tone colors. The bun flattering rouching is the highlight, along with tops that can shape any girl’s bust-line. And of course, it is the year of rompers and cover-ups galore. Cowboy hats, fedoras, and extra large sun hats, along with beaded Moroccan bags, are what you need to accessorize yourself this season.”
Photographer: David D’Angelo | Two Stray Dogs
Art Director: Marco Ciappelli | Two Stray Dogs
Set Producer: Jay Hurd | Two Stray Dogs
Producer: Andrea Garst |Two Stray Dogs
Makeup/Hair : Erica Preus |Two Stray Dogs
Makeup/Hair: Christina Cummings | Two Stray Dogs
Stylist: Kristie Jorfald | Two Stray Dogs
Models: Kendra Von Bernuth | Click Models
Courtney Paige | Brand Talent
Jamie Sullivan | Brand Talent
Special thanks to Tristan, of ReRocked Denim in Hermosa Beach and Jaymie, of Jaymie Jeans, for hosting our shoot.