Kevin Cody

Diane’s Beachwear: From Manhattan to everywhere

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Have fun in the sun in this neon stunner! It features an adjustable tie front closure, and a luxurious gold chain detail on back and along the hips. This razor back top not only supports and enhances cleavage but shows your swim strokes off in style! (L*Space: Sensual Solid Sexy Racerback & Sensual Solid Catwalk Hipster)

Brilliant colors and splashes of light set the mood for this season’s swim preview. This summers looks come alive in a sizzling walk against the Hermosa Beach nightscape.

by Kristie Jorfald.

Diane’s Beachwear began in spring of 1962. Their first store was Mickie’s Swim Shop next to the Manhattan Beach Pier. The tiny, 150-square-foot store opened by Diane’s mother Mickie Bandle. The store was outgrown in a very short period of time and was relocated to a larger location just one block up.

Diane’s custom made bikinis were the talk of the town. Each customer was fitted right there in the store and the bikini was then hand-sewn just above the store. The daring bikinis were an inch below the waist with crossover, reversible triangle tops, which were all the rage in 1962.

Little girls could also have a suit custom made to match mom’s. Diane Biggs took over the company and grew the number of locations to 18 throughout Southern California. She also started a successful e-commerce,

Diane’s tremendous success is due to the Company’s passion for swimwear and dedication to its customers.

“The 2010 Swimwear Season,” Biggs said,  “is all about specialty, novelty and jewel tone colors.  The bun flattering rouching is the highlight, along with tops that can shape any girl’s bust-line. And of course, it is the year of rompers and cover-ups galore.   Cowboy hats, fedoras, and extra large sun hats, along with beaded Moroccan bags, are what you need to accessorize yourself this season.”


Photographer: David D’Angelo | Two Stray Dogs

Art Director: Marco Ciappelli | Two Stray Dogs

Set Producer: Jay Hurd | Two Stray Dogs

Producer: Andrea Garst |Two Stray Dogs

Makeup/Hair : Erica Preus |Two Stray Dogs

Makeup/Hair: Christina Cummings | Two Stray Dogs

Stylist: Kristie Jorfald | Two Stray Dogs

Models: Kendra Von Bernuth | Click Models

Courtney Paige | Brand Talent

Jamie Sullivan | Brand Talent

Special thanks to Tristan, of ReRocked Denim in Hermosa Beach and Jaymie, of Jaymie Jeans, for hosting our shoot.

Bold golden studs and fluttery ruffles attract admiring locals of this plum colored double-stranded halter-top. Mix and match this exotic top with the London Brazilian bottom that features two metal rectangles creating an alluring detail at the sides of this ‘60s inspired peacock print, enriched with swirling embroidery. (VIX: Jett Ripple Tri with Studs & London Square Brazilian)

These flirty ruffles paired with sunset inspired stripes add an extra sizzle to the sexy triangle top. Add a solid colored brief or match it perfectly with the ruffled twin bottom.(VIX: Joplin Tri Ruffle & Joplin Bia Tube BR Bottom)

Bohemian-inspired and glamorous, this black triangle top edged with chic suede fringe adds a hint of edginess to your summer wardrobe. (Billabong Runway: Tri/Ties Set)

Sophisticated and sexy, the VIX swimwear tortoise bandeau top features a stunning focal point. The rectangle-shaped centerpiece accents this classic white bandeau, making it an eye-catching bikini top. This elegant Brazilian bikini-cut bottom features a light brown tortoise square feature on hips. (VIX: Tortoise Bandeau & Tortoise Detail BR Bottom)

Splash around in this playful aqua triangle top featuring a ripple detail along the seams that flatter and highlight your natural shape. Make waves with the low cut, ruched bottom giving minimal coverage to show more of that sun kissed skin!(Luli Mama: Waves Tri Top & Waves Tie Side)


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