ES fashion – El Segundo blue

Frocks & Rocks womens jacket and lace top, Brave Star Selvage mens denim jacket.

South African Mik Serfontaine was inspired to found Brave Star Selvage in 2005, after being invited to Cone Mills in Greensboro, North Carolina, to view their first raw (unwashed) selvage (self-edge) denim collection. Cone Mills was the country’s largest and oldest denim producer. Serfontaine lost Brave Star during the 2008 recession, but resurrected it in 2012 in Sleepy Hollow with help from a Kickstarter campaign.

His American-made, raw, selvage denim pants and jackets are sold exclusively online. Brave Star’s mission is “Blue collar luxury for everyone. Stay raw, wear raw denim.” For more information visit bravestarselvage.com.

Photographs

Studio Antiques tea party. Frocks & Rocks tops, denim pant and boot. Hammitt Montana Rev Med handbag.

Brave Star Selvage men’s denim jacket and pant. Frocks and Rocks women’s sweater, jean and boot.

Frocks & Rocks tops, denim pant and boot. Hammitt Montana Rev Med handbag.

Frocks & Rocks sweater, pant, and shoe, Hammitt Oliver Zip handbag, Tower 60 decal.

Frocks and Rocks women’s top and accessories.

Brave Star Selvage men’s denim jacket and pant, Frocks and Rocks women’s jacket, jean and boot.

Art Direction: Miray Yalcinkaya. Models: Elena Tretyakova. Justin Blackburn. Hair: Blair Berndes. Makeup: Gabriela Heredia. Womens Styling clothing and shoes: Sandy Featherston, Frocks & Rocks 203 W. Grand Ave. (FrocksAndRocks.net). Womens Handbags: Hammitt, Hammitt.com. Men’s clothing and styling: BraveStar Selvage 230 Richmond Ave. (BraveStarSelvage.com). Locations: Brave Star Selvage and Studio Antiques, 337 Richmond Street.