Influencer Marketing Agency to Help you Grow your Brand
Let me start you off with an example. Let’s say you come across a Cristiano Ronaldo post where he is seen holding a pair of Nike cleats saying, “shoes that won’t give your appointments the edge.” your next move would be to reach your wallet and pull out your debit card immediately.
Now ordinarily, if you had seen those cleats in a normal setting like a store, you would not have considered buying them. But because a celebrity you looked up to endorse the product, you got influenced to make a purchase. That is influencer marketing in a nutshell, which is a $5-10$ billion industry, according to mediakix.com.
In the past, customers preferred to see, touch, and feel a product before purchasing. But now, the trend has shifted. People would rather trust the opinion of their peers or a celebrity than their instinct. This has largely fuelled the rise of influencer marketing practices adopted by businesses looking to expand their reach into new markets.
Influencers dominating some of the world’s most popular social media platforms have proved to be a boon for many brands. But although businesses are presented with an opportunity to grow their audience base, they fall short of capitalizing on it at times. You may want to partner with prominent creators within your niche, but they may not feel the same way. Lack of knowledge and experience has proved to be a major factor.
Fortunately, you can leave all the worries behind. By availing of the services of an Influencer marketing agency, you no longer have to exhaust your time and resources hunting Influencers for your cause. The experts at these agencies will take care of all your campaign needs. With their help, you can leverage the right influencers’ popularity on social media platforms to promote your product and services.
This article will cover how agencies can help take your brand to a new height. Stay tuned.
What is an Influencer Marketing Agency?
We live in a modern era where we have outgrown mediums like television and print. Honestly, I would rather spend my time browsing through Twitter, Instagram, YouTube, or Facebook than watch a sitcom aired once every day.
When informational and advocate entertainment needs are dependent on social media sites, why not our purchase decisions? In fact, according to startupbonsai.com, 3 out of 4 consumers splurge almost $629 on products recommended by influencers.
Large businesses have realized the importance of famous social media personalities who hold power to influence their target customers. They have witnessed the impact Influencer marketing campaigns had on their competitors’ business and would like to enjoy some of the success.
However, brands cannot hope for a fruitful campaign without the help of an influencer marketing agency. It is a central figure responsible for mediating, strategizing, executing, and measuring the outcome of the Influencer marketing campaigns to better their clients, influencers, and customers’ prospects.
How can an Influencer Marketing Agency Help your Brand?
Saves businesses time and money
A brand with no prior experience dealing with Influencers can find IM to be a whole new ball game. As a result, they spend much of their time chasing Influencers and convincing them for a partnership.
Similarly, a brand that wants to wing it and produce content of its own will find their resources depleting quickly if they don’t have a well-organized team of copywriters, designers, managers, and employees to hold key positions in the firm.
On the other hand, a business can significantly elevate the workload on their staff by approaching an influencer marketing agency for their services.
Besides the multitude of tasks they perform, an agency is also a mediator responsible for facilitating communications between the influencer and the brand. This process saves a ton of time and resources for all parties involved.
The traditional relationship-building approach can cost an organization a lot of time – a resource that you can best spend in other growth areas. Not to mention the money lost overshadows the cost of hiring an agency. This outcome is expected when influencers do not connect with the brand and refuse to collaborate in a joint venture, wasting all efforts undertaken to launch a campaign.
Develop a deep understanding with each other
A top influencer marketing company is no stranger to technologies that help find the right influencers for a client’s campaign. But for an agency to reach new heights, they have to form a personal connection with their clients and their influencers – they should be wary of the former’s needs and the latter’s capabilities.
To build an everlasting relationship, Agencies will do all the heavy lifting by themselves. They maintain an in-house staff of content creators and graphic designers who produce and provide the right content for the campaign’s success.
Influencers need to thoroughly understand a brand’s goal to deliver the right message. Hence, agencies that bond with their partners find it easier to advocate a brand’s needs to the right influencer. According to bigcommerce.com, Businesses spent $100,000 – $500,000 a year on influencer marketing campaigns, it’s only fair that they get their money’s worth.
When an agency formulates a strong partnership with social personalities, they get to know them better and are well-versed with an influencer’s capabilities. Armed with the right knowledge, an agency can match the company or services with relevant influencers.
Brands can enjoy high-quality content
A well-renowned influencer marketing company like Grynow.in helps its clients by maintaining a team of creative experts responsible for producing captivating content for their influencers.
Everyone is involved in the campaign shares in the success of the brand. So, of course, any agency will go the extra mile to create eye-catching visual graphics and engaging videos.
Since agencies have familiarized themselves with the influencer’s content specialty, creators who have proved to perform best without guidance are given a free hand on post creation. On the other hand, agencies will provide valuable insights to influencers in need of more design input.
Content produced by an agency or the influencer for your campaign will continue to gather engagement and reach more audience even after your venture has ended – making it timeless. You can make use of it in your future marketing project.
Brands work with influencer marketing specialist
IM is a fairly new concept that has only recently been making rounds. Businesses may have associated with influencers for their campaigns in the past, but that is not their primary forte.
However, as the name suggests, an influencer marketing agency is built for this. The specialists spend days or months formulating strategies involving influencers and possess a firm grasp of the industry’s work.
Not everything that shines is gold; the same is true for your everyday creator. IM experts have a knack for spotting Influencers that show signs of fraudulent activities and cannot be trusted. Doing so saves your business from a disastrous venture. You would be surprised to know that 10% of all Instagram accounts are bots (source: which-50.com).
From the time of conception, these companies have worked with multiple Influencers. Thus, they have a good idea of who holds a better chance of helping you reach your target audience.
The industry is volatile and is bound to change from time to time. Some of the best Influencers marketing agencies are aware of shifting trends and constantly upgrade themselves with the right tools and expertise to stay relevant.
To sum up
When you are a brand, trying to do everything by yourself can eat up a lot of your time and resources and often may not give the result you are hoping for.
As advice, it would help if you hired help from professionals at some of the top influencer marketing platforms available to serve you.
Recently the practice of using influencers for promotion has been catching up speed – the industry is estimated to worth up to 15 billion in 2022, according to top businesswomen.co.za. If you don’t want to be left in the dust, we suggest you get on the bandwagon.
We hope our article was able to provide you with some valuable insights.
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