Jacobs 422 board newly enshrined 

A 422 Jacobs longboard is the centerpiece of the newly opened Paolucci, Salling & Martin Communication Arts, at 422 Pacific Coast Highway, the former address of Hap Jacobs surf shop. Photo by Peter Cooper/ PSM

by Kevin Cody

Surfer’s Journal publisher Steve Pezman once compared the Hap Jacobs surf shop of the late ‘60s to the Notre Dame Cathedral because of the Jacobs’ shrine-like display of his meticulously crafted surfboards. Jacobs closed his shop, at 422 Pacific Coast Highway in Hermosa Beach, in 1971. He passed away in December 2021, at age 91.

But the fabled 422 address is again a shrine, at least in part, to Jacobs surfboards.

The former surf shop was recently renovated by Paolucci, Salling & Martin Communication Arts.

Standing upright in the center of the 2,400 square foot office is an orange, 9-foot-2 inch, 422 model Jacobs. The 422 is a highly coveted noserider model with a a distinct pulled in tail.    

The new office is designed for a hybrid of home and office work, with areas for social events, as well as client meetings and group collaboration. The 30 member, 30-year-old company is employee owned. 

The agency’s clients include Torrance Memorial Medical Center, Redondo Beach Tourism. Ocular Science, Beach Cities Health District and the El Segundo Economic Development Corporation. ER


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