Jacobs 422 board newly enshrined
by Kevin Cody
Surfer’s Journal publisher Steve Pezman once compared the Hap Jacobs surf shop of the late ‘60s to the Notre Dame Cathedral because of the Jacobs’ shrine-like display of his meticulously crafted surfboards. Jacobs closed his shop, at 422 Pacific Coast Highway in Hermosa Beach, in 1971. He passed away in December 2021, at age 91.
But the fabled 422 address is again a shrine, at least in part, to Jacobs surfboards.
The former surf shop was recently renovated by Paolucci, Salling & Martin Communication Arts.
Standing upright in the center of the 2,400 square foot office is an orange, 9-foot-2 inch, 422 model Jacobs. The 422 is a highly coveted noserider model with a a distinct pulled in tail.
The new office is designed for a hybrid of home and office work, with areas for social events, as well as client meetings and group collaboration. The 30 member, 30-year-old company is employee owned.
The agency’s clients include Torrance Memorial Medical Center, Redondo Beach Tourism. Ocular Science, Beach Cities Health District and the El Segundo Economic Development Corporation. ER