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Re:Style retires in style [PHOTOS]

[imagebrowser id=86]Hermosa said goodbye to another iconic business last month when Re:Style, which took over the space formerly occupied by the legendary Either/Or Bookstore, commemorated its 30 years in downtown Hermosa beach with a closing party.

Re:Style opened in 1980 as a clothing store for South Bay punks. “Punk rock created a fashion for the youth to be different,” owner Danielle Rodgers said. “It was meant to express the rebellious, teenage attitude.”

The store’s styles changed with the time, but Danielle and her husband Rodge never lost their street credibility.

“We’ve always been alternative,” Rodge said. We’ve moved on, even though we still have punk ethic. It’s not just the same thing over and over again.”

The couple hopes to spend more time in Danielle’s native Nice, France, and Rodge’s native South Wales.

Reels at the Beach

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Reels at the Beach

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