B2B Buyer Personas: Marketing to Your Ideal Customer, Not Just Anybody
To reach its true potential, a B2B Buyer Persona needs to be more than just a shallow profile. Your marketing team needs to dig into pain points, key motivators, jobs-to-be-done, and how the ideal customer interacts with other roles in B2B buying choices. The current sale process is massively independent, with 68% of buyers […]