Top US Sports Teams That Partner With Online Gambling Entities


The rate at which sports teams partner with online gambling platforms has increased in recent years. Gone are the days when many sports organizations refuse to partner with sportsbooks on moral grounds or societal pressure.


With online sports gambling legalized and regulated in many US states, Sports franchises are forming mutually beneficial relationships with sports betting companies. As a result, both parties are able to expand their frontiers and cut through fresh markets, increasing their brand awareness, customer and fan reach, and conversions. Undoubtedly, this is one of the reasons why online betting has become hugely popular with sports fans.


Most of these partnerships are cross-promotional, and it’s worth noting them. This article will focus on the top sports teams that partner with online gambling firms. Since there are many collaborations, we will address them on a league-by-league basis.


National Football League

The NFL is arguably the biggest league in American sports and has ongoing relationships with betting companies. The National Football League signed a contract with gambling giants Caesars, DraftKings, and FanDuel, making gambling brands the official sports betting partners of the NFL.


It also permitted BetMGM, WynnBet, PointsBet, and Fox Bet to promote their businesses during the games. Furthermore, in 2019, the NFL partnered with Caesars Entertainment in a three-year contract worth about $30 million annually. Thus, the league made the betting giant its official casino partner.


NFL Team Partner Year Partnered
Seattle Seahawks Snoqualmie Casino 2008
Dallas Cowboys Winstar Casino 2018
New Orlean Saints Harrah’s New Orleans 2018
New York Jets BetMGM 2018
Baltimore Ravens Horseshoe Casino Baltimore 2018
Arizona Cardinals Gila River Hotels & Casinos 2019
Buffalo Bills Seneca Resorts & Casinos 2019
Green Bay Packers Oneida Casino 2019
Indianapolis Colts PointsBet & Caesars, William 2019
Carolina Panthers Harrah’s Cherokee Resort 2019
Philadelphia Eagles Unibet, DraftKings, and Fox Bet 2019, 2020, 2020
Tennessee Titans BetMGM 2020
Los Angeles Rams/Chargers Pechanga Casino Resort 2020
Denver Broncos FanDuel, BetMGM, and Betfair 2020
New York Giants DraftKings 2020
Chicago Bears PointsBet 2020
Detroit Lions BetMGM 2020
Washington Football Team FanDuel 2021



National Hockey League

The National Hockey League’s first entrance into a deal with the gambling industry occurred in 2018, just a few months after MGM announced its partnership with the NBA. Following that transaction, the league partnered with other industry giants like William Hill, FanDuel, and PointsBet.


Notably, the partnership will progress for some years, and MGM is tagged the industry’s official betting partner on a non-exclusive term of operations.


It’s important to state that none of the NHL’s transactions with these companies is exclusive; instead, the league intends to partner with various other entities. While the league body is making several collaborations with betting platforms, most individual teams have also partnered with them.


NHL Teams


Year of Collaboration

Vegas Golden Knife Pointsbet 2018
New Jersey Devils FanDuel, William Hill, Unibet, Caesars 2018, 2018, 2019, 2020
Philadelphia Flyers BetRivers 2019
Washington Capitals William Hill 2019
Colorado Avenue PointsBet 2020
Nashville Predators DraftKings 2020
New York Rangers DraftKings 2020
Pittsburgh Penguins BetRivers 2020
Detroit Red Wings PointsBet 2021



National Basketball Association

In 2018, the NBA signed its first contract with MGM Resorts International. It’s worth noting that this collaboration is known to be around $25 million. That wasn’t enough; the league pursued other cross-promotional deals.


Remarkably, the National Basketball Association ventured into various collaborations with betting entities, including DraftKings, William Hill, and many more.


Notably, it’s worth noting that the NBA is doing all it can to leverage its opportunities. Last March, the collaboration between the NBA and Bally’s Corporation kick-started. This led to Bally’s being a recognized sportsbook for the NBA.


NBA Team


Year of Collaboration

New Orleans Pelicans Harrah’s New Orleans 2018
Denver Nuggets PointsBet 2019
Indiana Pacers PointsBet, DraftKings 2020
New York Knicks DraftKings, FanDuel 2020
Memphis Grizzlies BetMGM, DraftKings, Action 24/7 2020
Washington Wizards William Hill 2020
Philadelphia 76ers DraftKings, BetMGM, Fox Bet 2020, 2020. 2020
Detroit Pistons DraftKings, FanDuel, Betrivers, PointsBet 2020, 2020. 2021, 2021



Major League Baseball

2018 was a very spontaneous deal-making year for the gambling giant MGM. That year, MGM partnered with Major League Baseball on a non-exclusive contract. This led to MGM emerging as MLB’s official betting partner. In 2019, MLB partnered with other top gambling platforms like FanDuel and DraftKings.


The occurrences of these deals were just some weeks apart; DraftKings announced their collaboration with the MLB in July, while FanDuel made their announcement in August. FanDuel emerged as the league’s official gambling partner, while DraftKings became MLB’s authorized gambling partner. This allowed both companies the complete privileges to promote their brand and services during games.


Furthermore, the MLB came into deals with other sports betting sites like theScore, Bet365, Betcris, and others. Individual teams had some deals functioning to date. These teams include.



MLB Teams


Year of Collaboration

Boston Red Sox MGM Springfield 2019
Colorado Rockies DraftKings 2020
Chicago Cubs DraftKings 2020
Detroit Tigers PointsBet 2020
Washington Nationals BetMGM 2021



There are many ongoing collaborations between sports teams in the United States and online gambling platforms like FanDuel, MGM, and many more. These collaborations cut across many leagues and teams and have benefited both the sports teams and the betting companies.


Meta Description

Sports and gambling have become an inseparable duo. This article examines the major collaborations between sports teams and gambling entities.


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