Beach Dining – Revolution at The Rockefeller [restaurant review]
The Rockefeller’s Chris Bredesen with his American Prime Burger and Sweet Potato Bomb. Photo Building a brand is more than a matter of a catchy name and an interesting logo. Those things are helpful but have to represent something, some theme that makes the business itself stand out from the crowd. Once you have that, so a marketer would say, you should build on it but never change the ideas that are at the core. The people who run The Rockefeller evidently don’t believe in this logic, because the restaurant has undergone a slow but almost complete transformation. The place that started out as a gourmet-burger-and-a-beer spot still serves burgers and beers, and a few of the sandwiches and tacos that were on the menu when they opened, but the energy is elsewhere. They’ve become more upscale and eclectic. A winter menu crafted by consulting chef Michelangelo Aliarga of Primo Italia has taken the menu to a new heights in subtlety and style. The new menu is served at both outposts of The Rockefeller. I experienced it at the Manhattan Beach location because I happen to like the more low-key style there. The one in Hermosa is more the showplace thanks to mosaic pillars and other fancy…
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