Beer Bros: Strand’s Lucky #7 Anniversary Party this Weekend and other Hoppy Happenins’
Strand Brewing Company’s dynamic hoppy dank duo, founders Rich Marcello (who recently retired his trademark white button-up for a fresher look) and Joel Elliott. Photo by Ed Solt In an ode to Strand Brewing Company’s origin story, I borrowed my parent’s Chrysler minivan to meet up with owners Joel Elliot and Rich Marcello at their new state-of-the-art 36,000 square foot brewery near downtown Torrance. For those who aren’t familiar, Strand Brewing Co.’s lore (often documented in Easy Reader editor Mark McDermott’s coverage of Strand Brewing’s successes over the years…I couldn’t roll without McDermott sitting shotgun in the Mom-mobile) begins with two friends since their teens — Elliot, the inquisitive thinker locked in without a key to tinker in the brewery a few hundred thousand hours, and Marcello, born with the gift of gab, relentlessly spreading Strand’s first hoppy offerings in his trusty minivan. “Three hundred thousand miles were put on the original minivan, pinballing a 30-mile area all around LA County, sometimes going as far south as Costa Mesa and as far north as Sherman Oaks,” said Marcello. The humble beginnings and the go-for-broke attitude behind Strand Brewing Co…
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