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Best of the Beach 2026: Barber – Floyd’s 99

Floyd’s Ellen Reina tidies up the Kings’ Jake Muzzin in preparation for the Stanley Cup champions parade through the beach cities in 2014. Photo by Brad Jacobson

Barber 

Floyd’s 99

Free shoulder massages come with every haircut at Floyd’s 99 Barbershop

“We like to call it, ‘Giving the Floyd’s experience,’” said manager Alex Morales.

Morales, who has worked at Floyd’s Hermosa Beach location for five years, said he’s seen a shift in requests from straight cuts to more trendy, “fluffy hair” styles and coastal-friendly do’s.

But it offers everything from fades and old school shaves to beach waves and subtle balayage shades.

Its motto, “Floyd’s is for everyone,” reflects its services for men, women and children. 

Everyone is welcome, even players from professional sports. The L.A. Kings and the L.A. Galaxy teams are frequent clientele at the store with a high-energy feel and upbeat sound.

Floyd’s plays its own ad-free, all-day radio mix of classic rock, indie and new alternative hits, which can be heard in-store or streamed at home through its website.

“If you walk in here, it’s like a party,” Morales said. — Nikki Yunker

Floyd’s Barbershop

828 Pacific Coast Hwy

Hermosa Beach

(310) 372-3240

1570 – B Rosecrans Avenue
Manhattan Beach

(310) 895-7177

floydsbarbershop.com

Reels at the Beach

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