Coors Light: Shooting cool ads in Alaska
Climbers Matt Szundy and Dave Shuman “berg hoping” in Prince Williams Sound. PHOTOS BY KEN PAGLIARO (KPSurf.com) The call came in the morning. The flight to Alaska was leaving in the afternoon. Producer Steve Fredriksz wanted to know if photographer Ken Pagliaro could make the flight. The longtime Manhattan Beach friends had often talked about working together, but until that day last January, they hadn’t had the opportunity. Fredriksz said they’d be gone about 10 days shooting three, big-budget Coors Light commercials. Pagliaro is known locally for surf photography. But he’s also done extensive travel and action sports photography, including a summer spent hanging off the sides of mountains photographing a team of rock climbers. He packed quickly, but carefully in preparation for whatever challenges shooting in Alaska might pose. Then, while waiting in line at LAX, he received a text from Fredriksz. He would be shooting with Canon 5D cameras. Pagliaro is a Nikon shooter. After the plane took off, he downloaded a Canon manual. At the hotel in Alaska, when he was given a Canon 5D, he retired to his home to rewire his brain. Photographers describe Canon and Nikon controls as being…
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