With fundraiser cancelled due coronavirus, Hermosa Beach Education Foundation launches online auction
Celebrants gather under the tent at Hearts of Hermosa in 2017. Photo by Deidre Davidson The novel coronavirus may have brought down “Mom Prom,” the winking nickname of highly anticipated Hearts of Hermosa fundraiser. But it hasn’t removed the need for donations that the event, the largest single source of support each year for the Hermosa Beach Education Foundation, facilitates. Instead, an online auction to support programming in Hermosa schools went live this morning, and will run through March 28. Items available include rides on the Goodyear Blimp, tickets to the filming of the Jimmy Kimmel Show, as well as works by local artists and gift cards from local restaurants. Organizers said that they hoped that, along with providing revenue for the district, bidding on the auction items is a way to support area businesses affected by the coronavirus-related economic downturn. “HBEF was looking for a way to support local businesses in the community that have always supported this organization. Whether that’s items, evenings out, restaurant gift certificates: those continue to support those bizes. We’re promoting them in a more socially responsible way,” HBEF Board Member Jonalyn…
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