Establishment gets down to business in Hermosa Beach [RESTAURANT REVIEW]
The Establishment’s blue chip nachos. Photo by Kathalina Rodriguez There are restaurants in New York City, Hollywood, and other bastions of hipness that make a point of their diffident attitude toward customers. This includes having no signage, phone, or other identifying marks – the idea is to convey that that they are so secure about being found by the cognoscenti that they need not make it easy, lest the vulgar and unwashed masses clog up the place. For some time I was convinced that Hermosa Beach’s Establishment was following a version of this strategy, since they had no functional website and their phone was out of order. They weren’t trying to hide the place, though – the silvery facade and colored lighting stood out even in a glittery section of Hermosa Avenue. After waiting for the place to show some sign of permanence – perhaps putting something other than “coming soon” of their website, for instance – I finally decided to just drop in and see what was going on, which turns out to be a lot. [nggallery id=459] Establishment looks like a party place at which food would be an afterthought, with most of the tables at a height that suggests they’re for drinks rather than…
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