Becker Surf shop emptied for sweeping remodel
Managers John Leininger and E.L. Huante show the guns they used to help move merchandise and furniture from the Becker Surf store on Pier Avenue to an Artesia Boulevard storefront. After a remodel, the entire store will be moved back to Pier Avenue, sometime around the holiday season. Photo The Becker Surf store on upper Pier Avenue has been emptied and moved to a building in Manhattan Beach, to clear the way for a sweeping remodel and a more open, airy look. The Manhattan building, on the corner of Artesia and Aviation boulevards, is serving as the temporary Becker store until the remodel is finished, sometime around the holiday season. “We’re pretty much gutting the whole thing and starting over again,” said Darin Bradley, general manager of Becker’s four brick-and-mortar stores and its online shop. The old Pier Avenue store will be given a higher ceiling and a more customer-friendly layout, but its dimensions will not be drastically altered. Heavy cabinetry and merchandise such as surfboards, clothing and sunglasses were emptied out of the Pier Avenue store and restocked into the Manhattan store in 24 hours, by employees working eight at a time in shifts, said John Leininger…
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