High tech golf proposed at The Lakes at El Segundo
A TopGolf facility similar to what has been proposed for The Lakes. Illustration courtesy of TopGolf A futuristic driving range that combines microchip-embedded golf balls, a sensor-laden field, and a lounge area featuring gourmet food and drinks has been proposed at The Lakes at El Segundo. TopGolf, a company based in Dallas, Texas, hopes to operate the 20-year-old driving range that is attached to the 9-hole municipal golf course. In late August, the company presented its vision to the City Council for a $15 million dollar renovation of the facility to the City Council. The city, which built the golf facility in hopes of generating revenue, has found it necessary to provide a subsidy to keep The Lakes open. “As it stands now, The Lakes is not a profitable enterprise fund for the city,” said Ted Shove, the city’s director of economic development. “As a matter of fact, it’s struggled a little bit to break even.” TopGolf is a new driving range concept that originated in London and has thus far opened in seven cities in both the U.S and Britain and plans to open five more American facilities by 2013. “TopGolf is a revolutionary sports entertainment company that has essentially…
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