‘Launch Segundo’ showcases El Segundo’s small town character, big time presence on world tech stage
by Mike Hoye Launch Segundo, a new marketing platform designed to attract and retain businesses in El Segundo, has been released by the El Segundo Economic Development Corporation. The program will be supported by a micro-site, social media, digital marketing, events, and other tools to spotlight key milestones of the companies already located in the city, and to announce when new innovative companies land there. The program will provide tools to assist commercial real estate brokers and relocation specialists in bringing companies to El Segundo. Launch Segundo will highlight company founders, employees, and investors, as well as civic leaders shaping the city’s economic growth. According to ESEDC research, approximately 80 new or relocated hard-tech and aerospace startups have located in El Segundo over the last five years. More than 100 startups have also been connected to the city through accelerators and ecosystem partners such as Starburst. ESEDC points to several factors driving the city’s growth, including the “SpaceX alumni effect,” the national defense-tech venture boom, proximity to Los Angeles Air Force Base, access to engineering talent, industrial zoning and the…
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