Mattel’s 12 Days of Play goes worldwide from El Segundo
Snow fun at Figueroa Elementary with Mattel volunteers at one of last year’s 12 Days of Play. Photo courtesy of Mattel The snow days began, of all places, in sunny El Segundo. Two years ago, employees at Mattel headquarters in El Segundo had an idea. The toymaker wanted to do something to brighten the holidays of children throughout Southern California whose families might not have the financial wherewithal for new toys or trips to places with snow. So Mattel decided to bring the toys, and the snow, to the children. Thus was born the “12 Days of Play” program, which in 2010 first took thousands of toys and tons of snow to inner city Los Angeles schools and has since expanded around the globe to such Mattel locations as Chile, Venezuela, Poland, Spain, and Australia. And though the program now involves several hundred tons of snow and thousands of Mattel employees fanning out to schools around the world, the idea itself is still a simple one. Let kids play. “Play is at the very core of development and learning, yet around the world too many children do not have access to play,” said Deidre Lind, executive director of philanthropic programs at Mattel. “The uniqueness of 12 Days of…
Read this story on easyreadernews.com