The Rockefeller opens in downtown Manhattan Beach
The Rockefeller, which recently opened on Highland Avenue in downtown Manhattan Beach. Photo courtesy The Rockefeller The field of applied statistics known as “analytics” has become pervasive across society, providing insights into everything from who reads a newspaper article (and for how long) to the offensive efficiency of a major league first baseman or an NBA point guard. The Rockefeller, newly opened on Highland Avenue in Manhattan Beach So it should come as little surprise that Allen Sanford, a South Bay restaurateur with a background in philosophy and penchant for technology, has utilized analytics in running his restaurants. One trend particularly caught his attention at The Rockefeller, the upper Pier Avenue gastropub he launched in Hermosa Beach two years ago. The data showed that many of his regular customers were from Manhattan Beach. Some weeks, nearly one in three customers came from 90266. “We had just a huge Manhattan Beach clientele,” Sanford said. Sanford followed the data to its logical conclusion. Thus, this week, a second Rockefeller will open — on Highland Avenue in downtown Manhattan Beach. The restaurant will join a burgeoning downtown dining scene that is…
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