The El Segundo beer can adventure
How legendary surf artist Phil Roberts entered Augmented Reality by Mark McDermott Eli Buck had a dream. It wasn’t a big dream, not a society-shifting MLK kind of dream, nor exactly a life-changing kind of dream. But it wasn’t a little one, either. His dream was to make a really cool beer can. Buck is the art director for the El Segundo Brewing Company. Earlier this summer, as the El Segundo Art Walk approached, the brewery decided to make a brew specifically for the event. ESBC and ESAW have had nearly a decade-long love affair, and the brewery wanted to do something special for the Art Walk. ESAW first sprang to life in 2015 and from the beginning was a different kind of art walk. ESAW sprawled from the upper end of Grand Avenue, all through the Mayberry-esque downtown, all the way out to far reaches of the Smoky Hollow warehouse district. To say it included over 40 businesses doesn’t capture the Wild West carnival-like excitement of the event, which included everything from motorcycle and surf shops to a factory that made furniture out of airplane parts, an avant garde art museum, glassblowers and rope dancers. The ESBC brewery on Main Street served as an unofficial hub. ESBC…
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