The El Segundo beer can adventure

How legendary surf artist Phil Roberts entered Augmented Reality by Mark McDermottEli Buck had a dream. It wasn’t a big dream, not a society-shifting MLK kind of dream, nor exactly a life-changing kind of dream. But it wasn’t a little one, either. His dream was to make a really cool beer can. Buck is the art director for the El Segundo Brewing Company. Earlier this summer, as the El Segundo Art Walk approached, the brewery decided to make a brew specifically for the event. ESBC