Food expert Brian Wansink offers to help local restaurants
Mindless Eating author Brian Wansink at Eat At Joe's helping launch Vitality City last December. Photo Brian Wansink has been called the Sherlock Holmes of food, and like his namesake, he isn’t above a little deviousness to make his point. Take the mysterious case of the bottomless bowl. Wansink, the director of Cornell University’s Food and Brand Lab, conducted a study in which 54 participants were invited – in groups of four – to have soup for lunch. The 18 ounce soup bowls were different colors and a pre-lunch questionnaire asked color-related questions – basically, to throw the people off the trail. The real point of the study was that two of the four bowls were attached to tubes beneath the table that nearly imperceptibly kept refilling the soup. The diners eating from these bowls unconsciously adjusted – they kept eating, keeping up with their counterparts eating from normal bowls, and in the course of the meal ate an average of 73 percent more soup. Perhaps even more significantly, afterwards they didn’t report being any more sated, or full, than those who ate from non-refilling bowls. They ate as much with their eyes, in other words, as they did with their stomachs…
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