Whole Foods Feasting: The Second and Kogi
The Second, the newly opened gastropub at Whole Foods in El Segundo. Photo When Whole Foods opened in El Segundo I referred to it as the Disneyland of food, a place that attracted gawkers to see how beautiful vegetables could be. Part of the attraction was the array of quick service dining options, which included a wine bar, barbecue stand, and an Asian quick serve counter. Not all were successful, and though the Asian food stall is still stir-frying, the other two have been replaced. Each new entrant is surprising in a different way. One is a gastropub, the other is a new venture by Kogi, the food truck that turned Korean fusion tacos into a nationwide craze. The store that emphasized healthy choices and branded everything they could with their own logo has welcomed another distinctive brand in one location and established a beer and burger bar in the other. So how do these work in the environment of a Whole Foods? Shoppers will be tempted by the Kogi counter first, because it’s in a high traffic area by the lavishly stocked cheese and olive section. The open kitchen and adjacent dining area have a stark industrial feel, marking this as a place to have your meal and move on. The…
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