Teri Marin

3 efficient marketing tricks that will get you traffic and revenue 

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Many marketers claim that content is king. This is the truth of course but it does not guarantee long-term success. Driving traffic to your website and getting leads is a complex process that incorporates many digital marketing tactics. 

The secret combination is to use everything available in the digital marketing mix to achieve your traffic goals. Of course, you need to make slight adjustments and personalize each tactic to fit your business and market needs. 

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The obvious choice is always social media paid advertising on top of the high-quality content. Paid advertisements give results, however, you need to decide which social media channel you will use, do a/b tests and refine the process. 

Marketing tricks do exist especially if you are a small business owner. The creation of your website can be simplified by many platforms that promote how to set up your own blog in a fast and easy way for free, however for the other marketing practices you might need to consult with an expert. 

Here are the three things you can do to attract more people to your website and get more leads.

 

1.    Google Paid Ads 

The first thing you need to do in the beginning is to activate google paid ads. According to Search Engine Land, 63% of people said that they’d click on a Google ad. However, before you go live with the plan make sure:

  1.   You have high-quality content on your website
  2.   Your website is optimized for all devices especially smartphones
  3.   Your Google Analytics account is set up and connected to your website 
  4.   You have conversion goals set up on Google Analytics 

Preparing with the above-defined actions will help you have better data later when you need to do realistic performance analysis and decide what is working for your business.

Setting up google ads is a must if you want to attract visitors on your website. There are a couple of things you can do depending on what you want to achieve, however, you need to consider and test all the options.

PPC ads, keyword campaigns and display ads can drive results. You can even activate two campaigns in parallel, one that will be with keywords and always on, and another that will only attract local visitors. There are many things to consider here, depending on the industry and market you operate in.

 

2.    LinkedIn Prospecting 

LinkedIn prospecting really works. It even has a better conversion and open rate than email prospecting. There are a lot of tools on the market that will help you automate the LinkedIn prospecting process. You can start by building your personal profile with connections and afterwards delivering follow up messages that will promote your service. You can deliver 150 connection requests on a daily basis, always keeping in mind not to go over the limit and get banned by LinkedIn. 

It’s good to know that you will need a sales navigator for this process so that you can filter and get more relevant data. By doing this, you can start many conversations and business relationships with people online. There is no other way that will get you better leads. You can even promote your website and get more traffic or promote your lead magnet and get more downloads.

The normal acceptance and conversion rate on LinkedIn is 20%. By all standards and marketing logic, the rate is enough to get you traffic and leads.

 

3.    Promoting on Quora 

Promoting on threads on Quora can get you traffic on the website. However, the process is complex and you will need to invest more time to get results.

First of all, you need to make sure your promo answers look organic and are not with spam content.  It might be hard to achieve this balance but it’s possible if you work on your Quora profile constantly. 

By including links of your website on many threads you will be amazed by the traffic levels you will get from Quora.

 

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