In 2021, small businesses face several hurdles, not least the constant struggle to attract new customers. In an economy that has already been bent out of shape by the COVID-19 pandemic, increased competition means that a large number of startups and small businesses are struggling to survive. As we face both personal and global losses, the Cardtonic Trading App offers companies a new way to get ahead of the curve and snag those all-important new customers.
Just rewards for struggling businesses
An effective way for businesses to entice new customers is to add an incentive such as a discount, special offer, or a welcome gift. For the latter, gift cards are the number one choice for businesses worldwide who often offer these in exchange for a purchase or successful subscription. Gift cards are a popular business choice for several reasons; firstly, gift cards are likely to appeal to a much wider audience than a specific gift such as a product or service. Secondly, the cost of sending gift cards to new customers is minimal, whether sending by post or by email. Although gift cards are, without a doubt, a successful method of gaining new customers, the business does, of course, face the expense of actually buying the cards in the first place.
The business end of gifting
The Cardtonic App is an innovative platform that allows members to buy, sell, and trade gift cards. Popular with those looking to sell or swap unwanted gifts, the Cardtonic Trading App is also an excellent resource for businesses. Companies can now register with the site and download the app, allowing them fast access to a wide range of gift cards. Unlike buying these cards online or from traditional stores, gift cards from a wide range of outlets, including Amazon, iTunes, Walmart, and Google Play, to name a few, at rock bottom prices. This can result in some significant savings for businesses looking to offer incentives to their new customers.
Besides attracting new custom, offering gift cards is an excellent way to reward existing customers’ loyalty. Rather than providing tiny discounts on future purchases as many loyalty schemes do, studies show that customers view gift cards as having a much higher perceived value and will tend to favor businesses offering this kind of reward. In fact, in a 2015 study, 45% of customers said that they would be swayed toward a particular brand based on the loyalty rewards being offered. The Cardtonic Trading App is compatible with Android and iOS operating systems and for use on the website.
In 2021, cross channel functionality is vital for every aspect of a small business and, gift cards offer companies a versatile and convenient way to incorporate this into their marketing and sales operations. As companies continue to battle for survival, gift cards may just be their ticket to success for 2021.
