Pre-Launch Business Considerations
Going from a light bulb idea to having all of the paperwork completed to launch your business is a rollercoaster ride. There are no doubt areas of business you never knew existed, and some of the areas you thought you had covered are probably much more in-depth than you anticipated. Sound about right?
Today, we’re going to look at some pre-launch business considerations, helping you to stay on top of the tick-box challenge in the countdown to hitting the GO button and never looking back.
Invoicing Software (don’t risk your payday)
Getting ready to launch your business is one of the most stressful but exciting times you will ever experience. You have a lot resting on this. You’ve thought it through, and it could really work. You hope. But have you considered billing software?
Invoicing your clients not only looks professional, but it avoids foreseeable issues. For example, completing work or supplying goods/services to a client comes with an expectation that you will be paid. Correct? But how do you currently plan to request payment?
Maybe you are happy to go down the email route. Maybe you are secure in the knowledge that all of your clients come to you through social media, where you can maintain open conversation. But sooner or later your business will expand (if all goes to plan). What happens then? There isn’t enough time in the day to chat to all of your clients about payment. You need itemised billing that asks for immediate payment and gives payment options.
Your In-house Culture
Culture is everything. Ask any sports fan why they have dedicated their entire life to following a particular professional sports team and they will all tell you the exact same thing. The team’s culture represents them as a person. But how can that be? If everyone thinks their sports team’s culture is different? Clearly, a feeling of home is all people want, and you need to find whatever it is that is going to make your customers and staff feel that way about your brand.
Start with your own sensibilities. What are you like as a person? What are your values? Try to hire staff that reflect your ambitions. Market yourself to the crowds that will resonate with that message. Speaking of audiences…
Data-driven Online Presence
Your business will make “X” amount of money based on your current projections. That’s how every business starts. Where things go to plan, X should ideally begin to expand into Y and Z (and beyond). But what if your company doesn’t grow as expected? The issue is likely exposure.
You need to invest in data. For example, what are the demographics that interact with your brand? Do you know which pages of your website are the most popular? Data can drive your decisions. There will be no stopping your brand once you are in control of what works and what doesn’t work. Your audience knows you, but do you know your audience? Investing as early as possible means never making a poorly backed decision.
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