Best Practices to Build Long-Term Relationships with Real Estate Clients

As a real estate agent, you know that it’s critical for you to take measures that will help you build a strong relationship with your clients. Word-of-mouth referrals can help your business grow, but there are many more methods that can help you get a sharp edge over other Realtors in your area. You can also make use of a client communication schedule that can provide the required attention and expertise to build a strong client-agency relationship!

In this article, we will take a close look at the best practices on building long-term relationships with clients. If you use them consistently, you can look forward to getting more business. In the end, you will be in position to get more sales and revenue. 


1. Effective Communication

Communicating effectively with your clients will help things get off to a great start. Effective communication is the key to avoid having a rocky relationship with your clients. If things go bad, it will be extremely difficult for you to repair the relationship. 

You want your clients to trust you, and have faith in your abilities. Open communication will help set the right tone for your relationships with your clients. 


2. Be Honest at All Times

Some Realtors fall into the trap of making promises they cannot keep. If you fall prey to this trap, you will get a bad reputation and ruin your business. 

There’s an old saying, “Honesty is the best policy.” It’s important for you to be honest at all times. This approach will pay huge dividends for your real estate business. 

3. Going the Extra Mile

You don’t have to be a Rhodes Scholar to know that the real estate business is extremely competitive these days. In most instances, the best listings go to hardworking Realtors. This is the main reason why you must go the extra mile for your clients. They will appreciate your efforts. 

4. Invite Your Clients to Special Events

Would you like to stay on your former client’s radar? You can invite them to special events. This will give them a golden opportunity to network with other people in your area. While they are socializing, your former clients will discuss their positive experience with your business. This can help you get new leads. 


5. Direct Mail for Real Estate

Contrary to popular belief, mailing postcards works extremely well these days. This is an easy way to stay in touch with past clients. It’s always a great idea to send a postcard to clients when you help them purchase or sell a home. 

What should you put on the post card? This is an excellent question. Your postcard should contain the following: a clear picture of the property, your photo, the property’s address, and some important details about the property. 

If you want to take this practice to another level, you should consider hiring a direct mailing company. They will be more than happy to send mailings to your contacts for a reasonable fee. 

Why is direct mail for real estate agents so important? Your postcards will let former clients know that you are on top of your game when it comes to getting the best deal for sellers and buyers in your area. 

6. Take Advantage of Social Media

Social media can help you stay in contact with former clients. You can invite them to become your friend on social media. This gives them a chance to view your posts. 

Create accounts on Facebook, Twitter, and Instagram. These social media platforms are the real giants in social media. When you leverage them properly, your relationships with former clients will become stronger. They will not hesitate to tell their friends, family members, and colleagues about you. 

7. Share Valuable Resources

A list of dependable professionals in various fields is a powerful asset for real estate agents. Your list should have contact details for plumbers, landscaping companies, and a commercial electrician or residential electrician like W3 Electric

You should share your list with former clients and prospective clients. This will give them the impression that you are there to help them. 

What will you get from sharing your list of dependable professionals? Your former clients will give you referrals, and your prospective clients will be more inclined to do business with you. 


8. Send Thank-You Cards

Let your former clients know that you appreciate their business. You can do this by sending them thank-you cards. This simple gesture can help your real estate business stand out in your town or city. 

Let’s say you were not able to connect with a prospective client. Sending them a thank-you card will demonstrate that you appreciate your time. This may prompt them to tell others about you. There’s also a possibility that they may contact you in the near future. 

10. Give Away Free Items

Giving away free items is a simple way of building a long-term relationship with clients. You can give away items that have your company’s contact information. 

Your former clients will appreciate the following:

  • Pens
  • Coffee Mugs
  • Magnets
  • Notepads
  • Automobile Air Refreshers

These items will also serve as passive marketing machines for your business.

11. Build an Email List

Adding clients to your email list makes it easy for you to keep in touch with them. You can send emails detailing your current projects. You can also send emails to your subscribers on their birthdays, anniversaries, etc. 

Final Word

Building a long-term relationship with clients is the best way to become a top producer in your area. The 11 practices listed above can help you do this with ease. If you utilize them consistently, your business will grow exponentially.  


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