CBS Radio’s JACK FM has informed Redondo Beach that it no longer intends to expand the city’s 4th of July this year by adding a day of music at the Seaside Lagoon on July 3. The radio station does, however, plan to participate in 4th of July festivities with an eye towards holding other events in the Seaside Lagoon throughout the year.
In a letter, CBS radio marketing director Chad Fitzsimmons said JACK FM still intends “to bring future events” to the city but had heeded concerns expressed by the city regarding July 3. Although the council on April 19 tentatively approved CBS’s July 3 proposal – which would have included live music, food, alcohol, and extensive radio promotion – Councilman Pat Aust and both the city’s police and fire chiefs expressed concern about further extending public safety workers hours on the busy weekend.
“We heard and understand the concerns of the parties involved, and we look forward to a great 4th and the start of a relationship that allows us to bring future events to the city,” Fitzsimmons wrote, noting that CBS would partner with 4th of July promoter Peter Moffett of Community Spirit Fireworks to do on-site promoting on JACK FM and to create a soundtrack for the fireworks that will play on air.
Moffett, who had previously indicated this would be his last year putting on the celebration, appeared before the City Council Tuesday night and sounded newly optimistic about working with CBS and continuing the event in the future.
“I was delighted to hear they wanted to get involved,” Moffett said. “I think they could be the partner we have been looking for for a long time.”
Moffett also had a surprise announcement. He said he had been moved when the City Council committed $18,000 to continue the event the last time he had appeared at city hall. CBS, he said, as part of their partnership with him had made a financial commitment.
“They are writing a check to me for $10,000 and I am going to write a check to the city for $10,000 to offset the $18,000 that you contributed last time.”
Aust, who has been a persistent critic of the entire event and its cost to the city, effusively praised Moffett.
“You are a good businessman, and when you say you are going to do something, you do it,” Aust said.
Mayor Mike Gin thanked Moffett for keeping the fireworks event alive.
“Everyone appreciates your strong partnership and your desire to want to bring this to the community,” Gin said. “It does mean a lot to us, and I think to many folks.” ER
