Choosing Between an Influencer Marketing Agency and an Influencer Marketing Platform
People believe in social media influencers as they have a connect with them. Word-of-mouth works today like never before because people prefer to listen to the subject matter experts rather than just actors. Now, considering the brand’s side; working with influencers is not easy because factors like choosing relevant influencers, segmenting the right target audience and executing the strategy. Hence, many companies trust influencer marketing agencies to yield optimized results, while some brands use powerful influencer marketing platforms to achieve success. So, now you would be wondering that is there a difference between an agency or a platform? And what would be your strategy to whether invest in a platform or trust an agency! We will answer all these questions here. Let’s get started!
What is right for you? Influencer Marketing Agency OR Influencer Marketing Platform
This contest is between human-led agencies and technology-driven platforms!
Yes you heard it right! The basic difference between these two is that an influencer marketing agency rely on manual selection of influencers with respect to their niche and target audience and then executing the campaign through them whereas an influencer marketing platform selects the influencers through a software application based on profiling and segmenting and then ultimately market the brands’ product/service.
Simply tying up with an influencer no more works. There needs to be more going into your influencer marketing strategy to make your brand trustworthy.
Brands are now today taking a step forward and employ in-house teams, tie-ups with influencer platforms to manage influencers and collaborators, however, the better option is to hand over the entire job to a trustworthy influencer marketing agency which is better and great at their job. The bottom line, either way, is to gain customer trust and enhance sales & revenues.
An agency offers end-to-end functionality, starting from ensuring in choosing right influencers till execution. An influencer platform, on the other hand, is a new-age tool or a software system. It is designed to assist marketers during the influencer marketing process. The systems can help shortlist the right influencers, help with influencer relationship management, and provide data for measuring Return on Investment.
- Influence Marketing Agency versus Influencer Marketing Platform
The primary difference but of course, is about the former being human-based and the latter being software-based. Knowing what can be derived from either entity helps the brand decide to pick one or the other, and at times, both.
Now that your brand is in the final stages of deciding which way to go – agency, platform, or both – we are here to tell you things to assess and factors to consider before taking the final call.
It is time to evaluate the following for the final time:
- What are your overall objectives and goals for the influencer marketing campaign?
- Do you already have an in-house team specializing in managing influencer programs? Or, are you planning to hire a team with the necessary expertise?
- Do you have the money to invest in sound influencer marketing tools to empower your internal team?
- What is your business scale, and what are your ROI budgets from influencer marketing campaigns? In other words, you could be making a huge investment in influencer marketing and accordingly expecting huge returns. Or, yours could be a new business, and you wish to scale up the influencer marketing spectrum gradually.
- Are your budgets constrained, yet you want to have a full-fledged streamlined influencer marketing campaign?
Many such related queries need to come out and be discussed for the last time before a call is taken. These questions and their answers are crucial. The outcomes will be – identifying gaps, understanding the pros and cons of each method, identifying the strengths vis-a-vis weaknesses of the existing marketing team, etc.
- When to Choose a Top Influencer Marketing Platform?
- Your in-house team has the necessary experience in influencer marketing. The team can then reliably use best influencer marketing platform in India that help them plan, execute, manage and measure campaigns.
- When your campaign is small, time-limited, or one-off.
- When it is a simple, easy-to-execute campaign without the need to align with any strict rules and regulations.
- The final objective is not about user engagement but more about reaching out to the masses.
- When to Choose an Influencer Marketing Agency?
- If the campaign needs time, it is best to hire an expert.
- When the campaign is long-drawn and involves intricate work, it has complicated steps and must comply with regulations.
- When multiple steps need to be executed precisely, knowledge and experience are very important.
- When finance is not a hurdle
- The campaign expectations need to be measured time and again for frequent tweaking.
Most start-ups and small businesses use platforms, while bigger organizations hire agencies. But, there is no fixed rule, and variations can be there. What matters is which entity can give the required thrust to your influencer marketing campaign? And accordingly, take a call!
Choose The Best Influencer Marketing Agency in India
Although there is no dearth of influencer marketing agencies in India, only a few have carved a niche in this highly competitive space. Grynow is by far one of the leading influencer marketing agencies in the country today, with 5+ years of experience. The top management and the team are well-versed in this niche, having worked with brands from diversified industries.
One of its strengths is the versatile and huge influencer network of 1,50,000+ creators. The company ensures fair practices are adopted to create a win-win situation for brands and influencers. The agency has worked with brands and influencers based on the ‘Explore, Engage and Expand’ strategy. Having worked with premium publishers and content creators, the company has developed an exhaustive database of influencers across India, including local and regional ones. Today, it is involved in helping improve the digital footprint of brands that they work with.
The Best Influencer Marketing Platform in India
Grynow has also successfully emerged as one of India’s most impressive, impactful, and results-oriented influencer marketing platforms. With thousands of influencers associated with this platform, it has a rich database of YouTubers, celebrities, bloggers, Insta influencers, and even campus influencers. The platform facilitates brands to invite influencers to become a part of their campaigns, thereby shortening the distance between brands and collaborators. Backed with a rich network of content creators, this platform enables potential influencers to showcase their skills and work effectively with brands. Every content is well-curated and designed to strike a chord with the target audience. The result of such content has been exemplary, helping the brands enjoy a unique connect with their audience. This platform is in great demand for its amazing market knowledge and what’ works.’
Conclusion
The choice is finally yours whether you wish to use a powerful platform or hire a top agency!