Handmade in the South Bay: Strand Brewing to open new brewhouse
Strand Brewing Company co-founders Rich Marcello and Joel Elliot in their new 36,000-square foot brewery. Photo Three weeks into June, Strand Brewing Company co-owner and head of sales Rich Marcello looked through his calendar for the rest of his month’s schedule. He found L.A. Beer week looming — eight days’ worth of celebrating the best in the Los Angeles craft brewing scene. It’s both a valuable opportunity and a bit of a cure for a man who has been called the Hardest Working Man in L.A. Beer by industry colleagues and onlookers. With the addition of Beer Week events onto his schedule, Marcello counted out a total of 38 Strand events in June. That’s 38 events where he’s pouring beer, shaking hands, and raising awareness for his company in 30 days. Despite that, he waves the nickname off. “I feel if someone asked me, ‘Who’s the hardest working man in L.A. Beer?’ The answer is Joel,” he said. Down the hall, Strand co-owner and brewmaster Joel Elliot is shoveling dirt, clearing a way for drainage in the floor of Strand’s soon-to-open new, 36,000 square foot brewhouse home. Together, the pair have put together one of the South Bay’s first brewing success stories. State Assemblyman…
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