Hermosa Beach Council averts culture clash, offers artist street sign license
by Kevin Cody In 2007, Hermosa Beach Public Works Supervisor Mike Flaherty gave artist Daniel Inez 20 Hermosa Beach street signs that the city was replacing. Inez sold the signs that year at the Hermosa Beach Fiesta for $20 each. Over the ensuing years, Hermosa Beach street signs became a signature element in Inez’s art, which celebrates Hermosa’s punk, surf and skate history. His 2016 art on a city utility box, at the downtown intersection of Pier and Hermosa avenues includes a Hermosa street sign named “Pennywise,” after the local punk band. The art was commissioned by Leadership Hermosa. His towering, 2018 mural titled “Punk and Skate in Hermosa — ‘70s and ‘80s,” on the side of the downtown Hermosa parking structure has a Hermosa street sign named Pier. The trophies for the annual Fourth of July Hermosa Beach Ironman are replicas of Hermosa Street signs made by Inez’s company M1SK (Made 1n Southern Kalifornia). The Hermosa Beach Education Foundation recently asked Inez to donate his Hermosa street signs to its Heart in Hermosa gala on Saturday, March 23. But the Ed Foundation’s donation, along with street sign sales, which Inez lists for $75 on his website, have been on pause…
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