Hermosa Beach Chamber seeks balance between traditional fiesta, Fiesta Locale
by Dan Blackburn A “reconfigured” Fiesta Hermosa Locale with a considerably smaller footprint, and customized to accommodate pandemic restrictions proved popular with many downtown business owners and residents. But the four-day event over the Labor Day weekend likely will return to its “traditional,” more expansive format of past years, according to Jessica Accamando, president of the sponsoring Hermosa Beach Chamber of Commerce. In a Sept. 11 email to Easy Reader, Accamando wrote of the recent event, “We don’t have final figures yet, nor a measure of success other than local businesses saying how great it was and their sales reports. Our plan for Memorial Day will be to go back to a more open event that’s traditional, but we’re welcoming feedback from any of the new changes we made.” The smaller version of the twice-annual fiesta was also a response to “longstanding complaints from residents and businesses about street closures and a lack of local vendors,” according to previous reporting. For the scaled-down event, the chamber for the first time charged admission — $25 — to the “Garden” for beer, food and kids’ rides. There were none of the usual street crafts booths on Pier…
Read this story on easyreadernews.com