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Hermosa Beach: Word on The Street

HB’s PSM 

goes local 

in 90210

Hermosa Beach-based PSM Communications Arts has been retained by the Beverly Hills Chamber of Commerce, in partnership with the  City of Beverly Hills, to develop a “shop local” campaign.

The 35 year old agency relocated in 2021 to 422 Pacific Coast High in Hermosa Beach, the former showroom of pioneer surfboard builder Hap Jacob.

PSM’s “Now Beverly Hills” campaign targets national and international shoppers, as well as Beverly Hills residents.

“The opportunity to shape messaging, visuals and engagement for some of the world’s finest in food, luxury goods and recreation is a tremendous responsibility,” said Daniel Martin, President and Senior Partner of PSM.  

PSM’s South Bay clients include Chevron El Segundo, Torrance Memorial Medical Center, and the Redondo Beach Tourism bureau.

National clients have included Snowcreek at Mammoth Mountain, Northstar Mountain Resort in Lake Tahoe, Martis 25 at Northstar, One Calhoun in Charleston, South Carolina, and Wailea Destination on Mau. 

The agency’s international clients have included Dubai Luxury High Rises, the Mandakota resort in Indonesia, Mexico Tourism,  and luxury residential communities in La Paz, including Bahia de Suenos, Costa Baja Resort and Spa and Playa de la Paz. 

For more information about PSM, visit PSMCommarts.com.

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