Redondo Council seeks further input on new city logo
by Garth Meyer A potential new city logo is up for debate after the Redondo Beach city council voted for more public outreach following a local graphic designer’s presentation October 17. The project started this spring when the council named the creation of a new logo as a strategic plan objective. Jordis Small of Stellen Design was chosen to work with a five-member citizen committee appointed by the council. “Design needs to function and art doesn’t,” Small said at the start of her PowerPoint last week to the council. “… A logo should be so memorable a five-year-old can draw it.” Noting that the task was a “dream job,” the Redondo Beach native described the current city logo as “not simple or scalable,” “relies on color too much” and is “not reflective of the city.” Her new design shows a sail out on the water, and in lettering for “Redondo Beach,” the “R” and the “B” have a tilt in the middle bar. Small displayed how the logo would look on examples such as a city envelope, the door of a Public Works truck and a street sign. The council praised her presentation as one of the best they’d ever heard, then commented specifically on the logo. “I like the look in concept, but it…
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