Reimagined Hermosa Beach Fiesta praised by residents, businesses, future direction undecided
by Dan Blackburn A modified and more compact Fiesta Hermosa Locale earned mixed but largely favorable reviews over the Labor Day weekend, Chamber of Commerce president Jessica Accamando told the Hermosa Beach City Council Tuesday. Accamando also told council members that Chamber officials have not yet decided if the abbreviated version of the festival will be retained in future years. The pandemic necessitated a significant reduction in the size of the event, Accamando said, which in previous years extended over much of the downtown. This year’s smaller footprint represented “a Fiesta crafted to the local communities, both business and residential, rather a big event attracting a lot of non-local attendees,” she said. The event had 63 participating businesses, 32 sponsors, and “zero calls for EMT or police.” Chamber CEO Jessica Accamando welcomes attendees to the Labor Day weekend fiesta. Photo by Kevin Cody Revenue was down, she added, because there was no vendor revenue this year. None of the four days topped $4,500, she said. A labor shortage and Chamber staff shortage were among the “challenges” facing the event this year. “And there was the pivot to ‘Locale’ to support local…
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