Teri Marin

5 Ways to Increase Your B2B Sales Through Marketing 

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If you are a company that thrives from B2B sales, your marketing techniques are one of the most important elements when it comes to ensuring that your profits are consistent. Through the right digital marketing techniques, you will be able to make sure that you can gain new clientele and upsell to your existing customer base – helping you to grow your business in the long term. 


  • Affiliate Marketing


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Affiliate marketing is when a business pays an individual or another organisation to advertise its products, who are then paid in reflection of the amount of leads that they procure for the company. Although affiliate marketing has previously solely been used by B2C companies, B2B businesses can use affiliate marketing to their advantage if they are able to find influencers of high quality and with an audience composed of the industry individuals that are your business targets.

Affiliate marketing is one of the best ways to earn money online through its commission-based nature, meaning that many influencers are extremely driven to get your business the results that you desire. 


  • Content Marketing  


Content marketing is also another great way for B2B businesses to raise awareness of their brand as creating a blog gives you a platform to share the knowledge that has gone into your products to create a trusted relationship with your customers. Content marketing, such as creating a blog or writing guest posts, also drives sales to your business through lead conversion and backlinks. 

B2B blogs differ from customer-directed blogs as they will not be suitable for a general audience, and will have specialist information available on them to aid the industry professionals that have the potential to become customers in the future. However, even if you are concerned about creating the high quality content that you need, posting a few informative blogs a month can help to boost your sales and brand recognition.  


  • Social Media Marketing


Although many B2B sales do not occur online, most businesses have social media accounts on websites such as Facebook and Twitter – meaning that these are great platforms to connect with other businesses and start up a relationship. However, LinkedIn and other business-focused social media sites are best for B2B businesses as these allow you to network with other entrepreneurs on a platform that is solely business, rather than customer, orientated. 


  • Referrals and Feedback


You can also increase your sales through gaining referrals and reviews from your current clients or other businesses at networking events. Referrals and feedback from valued and famous firms are especially important for B2B businesses as these will show the quality of your company and your reliability to potential client businesses. You should ensure that you showcase this feedback by posting it online and placing it in an obvious position on your home page. 


  • Events


One of the best options for B2B businesses when it comes to marketing is to hold a corporate event. This is because corporate events will be focused solely on other businesses and will give you ample opportunity to raise your brand image and network with other entrepreneurs who may be interested in working with your company. Events will also often have an opportunity for you to speak about your company, which can help you to increase brand awareness. 


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