Castle Rock Winery Partners – A remote peninsula winery
Chris Noble and Greg Popovich sample their Castle Rock Wines in their Malaga Cove office board room. Photo by David Fairchild. There are a few people who can truly say that they have succeeded beyond their wildest dreams. Founder Jimmy Wales of Wikipedia once publicly hoped that his creation might have thousands of entries – it now has millions. To Wales and the entrepreneurs like him, add Greg Popovich of Castle Rock Wines. When Peninsula People’s David Hunt interviewed Greg in 1999, he was selling 15,000 cases of wine a year and expected that he might someday sell as many as 100,000. “We want people to think of Castle Rock as the $10 bottle of wine with the quality of a bottle costing two or three times as much.” Today his goal is a million cases, and he is not far from achieving it. He and partner Chris Noble run an industry giant from a small suite of offices in the Malaga Cove Plaza. The location sometimes confuses wine industry executives who not only can’t imagine having offices far from where the wines are made, but can’t see why anybody would want to. Greg says that it often takes a visit for them to understand his decision. “A lot of people in the wine business are snobs…
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