Hermosa Beach company hopes to redefine CBD market
When Josh Standifer was a kid, his mother would periodically summon him to her room using the noise made from banging a ladle against a soup can. A series of compounding health problems frequently left her unable to care for herself, and Standifer was taking care of his mother from a young age, which often meant assisting her with a dizzying array of pills and medicines. Today, Standifer said his mother is no longer dependent on most of her prescriptions, able to shed the pharmaceutical weight through Cannabidiol, or CBD extracted from high CBD hemp flower, which he said “transformed her life.” His mother’s story is one of the reasons why Standifer helped form Earth Medicine, a Hermosa Beach-based company that hopes to transform the market for CBD. “We’d like to see this on shelves throughout the United States. We’d like to see this in medicine cabinet across the United States,” Standifer said. Earth Medicine launched in February, and confronts a business landscape that is simultaneously wide open and narrowly constrained. CBD is one of the naturally occurring compounds in marijuana, which means that, until recently, there were limited opportunities to test and distribute products…
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