When you want people to buy your wares or use your services, you may have already given some level of thought into what you can do to entice them to shop with you, rather than a competitor. Alongside this, you may also want to think about the processes that they need to follow to be able to make a purchase. While gaining new clients can be crucial for your business to progress, considering how to retain existing clients, and gain repeat purchases, could also be something that you might need to give a bit of thought to.
Allowing for card on file payments can be a simple way of enabling consumers to check out in an easier fashion. This could be used with both online transactions, as well as any that you take over the phone. Keeping a customer’s card details on file might need to be done with the permission of the customer themselves. This may also allow you to set up subscription payments so that a customer doesn’t need to continue reordering a product, and the transaction can be continued up until a point where they cancel their subscription. For the business owner, having card details on file can be useful to allow for payments made in installments, as well as to recoup debt should a customer not make a payment on time. If you want to employ this tactic, it pays dividends to learn information like Key Subscription Business Model Metrics and KPIs. You can also check out Paystand and similar services for payments.
When a customer is trying to find a specific product, they may not want to spend time filtering the existing results, or scrolling through pages of other products, to find that one item they are looking for. Rather than cause a headache for your consumers, you might want to consider having a search function present, both on your website as a whole and the web store itself. This can help your customers to find what they need in a simple and stress-free fashion. That way, they may be more likely to peruse the other goods and services you provide at their leisure, knowing that you have fulfilled their existing requirements.
Some people don’t want to have to spend time registering for an account and inputting their details. Offering the option for consumers to check out as a guest, with the option to create a password at the end of their transaction. Having this freedom to not need to enter data can be quite a relief, especially for someone with strict time constraints. When you also factor in that shoppers are 1.2 times as likely to opt for guest checkout, it can then be important to not push customers away by not allowing for this option.
Making the consumer process easier can benefit both your customers and your business. More freedom to act and purchase in a way they see fit might make for a more pleasant experience for clients. At the same time, this experience could see your sales increase, allowing you to gain higher profits and even work on growing your company as a whole.
