Letters to the Editor 10-2-25

Parking meter economics Dear ER: I am concerned about the increases being proposed for parking meter rates in downtown Hermosa, an issue that, on the surface, may seem like a minor adjustment, but reflects deeper challenges we’re facing as a community. As small businesses in Hermosa continue to navigate incredibly tough economic conditions, we’re now witnessing even national giants like Starbucks closing their doors in Hermosa Beach. In this context, raising the cost of parking, what some might call the “low-hanging fruit” of municipal revenue, feels more like a short-term fix than a long-term strategy. Instead of relying on incremental fees and taxes, why aren’t we asking the more essential question…how can we invite investment and innovation into our downtown? What if, rather than discouraging activity with higher costs, we focused on lowering the barriers that prevent entrepreneurs and investors from helping Hermosa Beach thrive? Consider the old Becker Surf building, which has sat vacant for nearly three years. That space could be a cornerstone of downtown vitality, yet it remains untouched. Why? and how many similar opportunities are we missing? I believe Hermosa Beach is…

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