Author Matt Sterling, Mad Men in a wheelchair

Author Matt Sterling recalls navigating the challenging world of New York advertising, in a wheelchair by Garth Meyer Matt Sterling worked at LINTAS advertising in New York City. Its offices were in the One Dag Hammarskjold Plaza building, named for the second secretary general of the United Nations.  Sterling was a young assistant media planner, […]

Unleashing the Power of Instagram Ads: Crafting Winning Strategies for Visual Marketing Excellence

In today’s digital age, marked by fleeting attention spans and fierce competition for consumer engagement, businesses are relentlessly pursuing inventive avenues to distinguish themselves and establish connections with their target demographics. Among the myriad options available, Instagram stands out as one of the best advertising platforms, recognized for its ability to amplify brand visibility and […]

How to Promote Your Business on Instagram

With the advent of the internet, advertising a business has changed dramatically. Many businesses use websites to promote and sell their products. For a business to make sales, it must drive traffic to its website. Fortunately, social media platforms like Instagram offer a solution for driving traffic and raising sales for a business. Instagram Followers […]

How to Become a SMM Specialist

There are enough offers on the market for working in SMM, because the business is now actively developing this area. Moreover, during a crisis, such specialists continue to work successfully remotely, they are less likely to be fired. This is because they help businesses increase sales and keep in touch with customers. Such a manager […]