by Richard Foss
One of the cliches of the advertising industry is slapping a sticker that says “New! Improved” on a product that hasn’t actually changed.
I’m used to seeing this play out in the local restaurant scene, with some eateries sending out excited emails with many exclamation points over the fact that they’ve added two new items to the menu. Others are more laid back in their approach, making changes with little fanfare and assuming their customers will notice and



