Beach business – Heads, they win
Chris Terins, left, and Dan McCashin are the founders of S1 Helmet Co. Photo (CivicCouch.com) The word “lifer” is typically used to describe someone forced to spend their rest of his or her life in prison: someone trapped by rules devised by others. But Daniel McCashin and Chris Terins, founders of South Bay-based S1 Helmet Co., use the word to mean opportunity. For them, a lifer is someone who never has to stop pursuing a passion. The Lifer is the name of S1’s primary and best-selling helmet model, and can be found in surf and skate shops throughout the area, and the country. McCashin and Terins, who both live in the Beach Cities, came up with the name nearly 20 years ago when they were first getting into the helmet business. “We were wondering what to call it,” McCashin recalled. “We want this thing that is to protect people that are going to push limits: Ride hard, skate hard, play hard. And a ‘Lifer’ is someone dedicated to something for the rest of their life.” “We make helmets for people who like to live life, who like to live on the edge, but are smart enough to protect the most important hard drive we have,” Terins said. S1 Helmet founder Chris Terins and Dan McCashin…
Read this story on easyreadernews.com