Hermosa Internet entrepreneur named to post

Frank Addante RubiconHermosa entrepreneur Frank Addante has been appointed to the board of directors of Court Appointed Special Advocates of Los Angeles (CASA-LA), a nonprofit organization serving the interests of children in the dependency court system and in foster homes.

Addante is founder and CEO of the Rubicon Project, an online advertising technology company with more than 200 employees in seven offices worldwide. The company’s workforce donates time to charity organizations including Make-A-Wish Foundation, Habitat for Humanity, Stop Hunger Now and A Place Called Home.

Addante started five technology companies before the age of 30 that reached a combined market value of over $1 billion, resulting in two acquisitions and one IPO. He was an early pioneer of online advertising with a technology company called L90/adMonitor, which was acquired by DoubleClick.

His most recent venture, the Rubicon Project, was founded to develop a technology-driven trading platform for buying and selling in the $100 billion online advertising market, described as a similar vision to what NASDAQ did for stock trading.

REVV, the company’s real-time trading platform, has processed nearly two trillion ad transactions for more than 450 properties, including companies such as NBC, Time Inc., and Gannett. The platform has been ranked first among its type in overall Internet reach by Quantcast, which studies Internet traffic.

The 33-year-old CASA-LA is looking to modernize its communications and to expand its online presence.

“It has been a personal philosophy of mine that if we take care of the children in our community, we take care of the future,” Addante said. “CASA of Los Angeles and its volunteers truly embody that worldview. They have an ambitious and incredibly meaningful vision, a great team and a strong passion for quality execution. I am overjoyed to have become a part of this vital organization.”

For more see www.casala.org.


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