Hermosa Beach resident Dan Morad was researching endurance drinks for his first Marathon back in 2013 and he thought there was a void in the market for a true “ready to drink” endurance beverage. After utilizing his biomedical engineering degree from Rutgers University, months of research, and personal trial/error, INVIGORADE® was born from his garage in Hermosa Beach.
Video produced by Civic Couch for the Easy Reader News.
