Kevin Cody

Patio patron Peter Nolan boosts fundraising effort for Hermosa Beach businesses

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Chris O’Malley of Waterman’s and Dave Davis of Hermosa Brew Company with downtown Hermosa Beach business benefactor Peter Nolan. Photos by Kevin Cody

by Kevin Cody

A fund to help downtown Hermosa Beach businesses survive the pandemic has raised almost $50,000, reported Brian Cooley, co-founder with his brother Colin, of the Downtown Hermosa Beach Small Business Relief Fund. The two brothers own the Wicked+ ad agency and retail stores Wicked+ and Beach & Beverly, all in the downtown.

A GoFundMe page raised $20,000 from Hermosa residents and the Hermosa Chamber contributed $5,000. The $24,000 balance is a pledge from Peter Nolan, of Nolan Capital, which is also in downtown Hermosa Beach, to cover the $466 cost of a city outdoor dining permit. Approximately 30 businesses have already applied for the permits.

Dave Davis, owner of Hermosa Brewing Company on Hermosa Avenue is among those the fund has helped. Davis said construction of the outdoor dining patio, occupying five parking spaces in front of his restaurant and the neighboring Pedone’s and Decadence restaurants, cost $17,000. The fund is offsetting approximately half of the cost, Davis said.

Business along upper Pier Avenue have been helped by the Hermosa Beach Small Business Relief Fund.

The fund has also contributed money for outdoor patios in front of The Rockefeller, Creme de le Crepe and Misto.

Businesses wishing to apply for funds should email

Businesses interested in applying for permit application assistance should email

Contributions may be made at ER


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