Patio patron Peter Nolan boosts fundraising effort for Hermosa Beach businesses
by Kevin Cody
A fund to help downtown Hermosa Beach businesses survive the pandemic has raised almost $50,000, reported Brian Cooley, co-founder with his brother Colin, of the Downtown Hermosa Beach Small Business Relief Fund. The two brothers own the Wicked+ ad agency and retail stores Wicked+ and Beach & Beverly, all in the downtown.
A GoFundMe page raised $20,000 from Hermosa residents and the Hermosa Chamber contributed $5,000. The $24,000 balance is a pledge from Peter Nolan, of Nolan Capital, which is also in downtown Hermosa Beach, to cover the $466 cost of a city outdoor dining permit. Approximately 30 businesses have already applied for the permits.
Dave Davis, owner of Hermosa Brewing Company on Hermosa Avenue is among those the fund has helped. Davis said construction of the outdoor dining patio, occupying five parking spaces in front of his restaurant and the neighboring Pedone’s and Decadence restaurants, cost $17,000. The fund is offsetting approximately half of the cost, Davis said.
The fund has also contributed money for outdoor patios in front of The Rockefeller, Creme de le Crepe and Misto.
Businesses wishing to apply for funds should email Brian@Wicked.is.
Businesses interested in applying for permit application assistance should email Park@nolancap.com.
Contributions may be made at GoFundMe.com. ER
by Kevin Cody
Kevin is the publisher of Easy Reader and Beach. Share your news tips. 310 372-4611 ext. 110 or kevin[at]easyreadernews[dot]com