Redondo Beach picks new city logo
By Garth Meyer Redondo Beach has a new city logo. In a 4-1 vote May 7, the city council approved a modified, two-sail design from its previously hired graphic designer, after a two-month pause to hold an open contest for more ideas. Following much public input at the May 7 meeting – split among people saying simplicity is the point and others saying ‘yes, without being generic’ – the city council agreed on Jordis Small’s new logo, except for Nils Nehrenheim, who echoed a recurring public comment that the design should somehow incorporate the city’s Pier. Nehrenheim cited his own survey results in District One, as did Councilman Scott Behrendt early on, for District Five, questioning why the city would spend the money to do this now. Other councilmembers said it would not cost much as the new logo will only be phased in as new street signs and other items need to be replaced. Councilmember Paige Kaluderovic’s business cards may be the first thing to get the new mark, as she said she was waiting to order more until after a new logo was chosen. The council’s vote adopted the black and white version of Small’s logo, with color specifics to be detailed later. Her two-sail design…
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