The chickens are all fired up at El Pollo Inka in Hermosa Beach
Some of the best jewelry boxes don’t look like much from the outside; a simple square in white or black, covered with nice fabric or the traditional fuzzy velvet. The blank exterior heightens the sense of anticipation, of opening it to reveal a bauble set on luxurious shining fabric. Let costume jewelry be sold in gaudy boxes that catch the eye better than what is within. It would be nice to think that restaurants locate in strip malls due to a similar high-minded philosophy, but that’s not the case – they site there because space is cheap, parking plentiful, and it’s where the customers already are. Still, some strip mall places do go all out in interior decoration so that customers who venture within are rewarded. The most over-the-top example locally is Pollo Inka, located in the Windmill Plaza at the corner of Aviation and PCH in Hermosa Beach. It’s the usual dull box exterior, though they have cannily put a glass wall on the rotisserie so you can see the flickering flames beneath the roast chickens. Fire has caught human attention and imagination since we lived in caves, so it’s an eye grabber. Once you are inside there is a more contemporary attraction – though the place…
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