Pulling a BobkoDear ER:In the world of spin and PR, there is a tactic known as the non-apology-apology. When a public figure is faced with an inescapable embarrassment, that person is instructed to make a statement that sounds like an apology but falls short of an actual apology. Hermosa Beach Mayor Kit Bobko has added his name to the list of non-apologizers, and, in doing so, he has made our lives easier. We can now call the non-apology-apology a Bobko.Here are seven easy ways on ho






