Jessie Lee Cederblom

ES fashion – Rooted in El Segundo

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Jezi Bieber holds on to her Lack of Color hat while enjoying the sea breeze in a By Timo dress.

by Jeff Mitchell

Cynthia Canino’s traces her interest in fashion back to the Fiorante Tailor Shop on Main Street, in El Segundo, run by her grandparents in the 1920s.

“My grandfather was a distinguished Italian-trained tailor. My grandmother was an accomplished seamstress,” Canino said. 

The single mother of two teenage daughters worked for many years at a business-to-business software design firm.

“It was a great job and it paid well, but it wasn’t very satisfying at the end of the day,”  Canino said.

Canino now runs @CMJLA, a fashion consulting business, out of her El Segundo home.

Jezi rests against a classic VW van in a timeless dress by Auguste the Label, and a Trunk LTD Tee.

Her services include clothing stylist, consultant and buyer.

Canino says her “fashion eye” runs toward a “West Coast vibe” that is both “flirty and feminine.” She holds out model Kendall Jenner and Fleetwood Mac rocker Stevie Nicks as examples.

“My job is to help people who need someone to help them develop their personal style,” Canino said.

Nearly 400,000 people follow her on her Poshmark Closet account. 

Jezi puts her feet up in a sweater by 27 Miles Malibu, Jeans by Mother Denim and a Lack of Color hat.

“My customers trust me to help them develop a wardrobe that works for them. If I see something out on the market that I know will just work for a given client I will snap it up for them,” Canino said.

Having that level of confidence with her clients makes the job satisfying, Canino said.

“My clients know I won’t steer them wrong. I will tell them when something works or doesn’t work. I appreciate their confidence in me,” she said.

Eventually, she would like to design her own clothing line.

Cynthia Canino hits the road for her clients.

“I design a bit now and it’s a lot of fun. I think I have some ideas that my clients would like and I must admit the idea of originating a line is very exciting to me. For right now, however, it’s one step at a time,” Canino said.

To review Canino’s Instagram page, go to @shopCMJLA; To see her Poshmark Closet account, go to PoshMark.com. To contact Canino directly, email her at cynthiacanino@gmail.com

Jeff Mitchell is a South Bay-based freelance journalist. Reach him at j.edward.mitchell@gmail.com.

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